Brand palette generator

Think of a brand palette as five colours with five different jobs, not five colours you simply like. There's an anchor dark for text and buttons, confident mid-tones that carry the personality, a pale tint for backgrounds, and a neutral for everything to rest against. That spread stops a palette looking like a bag of highlighters.

Every colour sits at an angle on a wheel, from 0 to 360 degrees, and harmony is a rule for which angles to combine. Complementary picks two hues opposite for contrast, analogous stays close for a calmer feel, and triadic or monochrome space hues differently. Each hue is tuned in saturation and lightness to read as designed.

Once you like a palette, assign each swatch a job instead of leaving it as decoration. The darkest colour becomes your text and primary button, the lightest becomes your background, and the most saturated mid-tone becomes your accent. Nudge each one to fine-tune it, then lock the colours you're happy with while shuffling the rest.

Some of the best palettes already exist in a photo you love, like a product shot or a landscape. "From a photo" uses median-cut, which repeatedly splits the image's busiest colour region in half and averages what's left into representative swatches. This all happens locally: the image is never uploaded, stored, or sent anywhere.