Headline analyzer

Get AI copywriting feedback on your headline — and see exactly why.

What is it for?

Scored live as you type. Feedback and rewrites are written by AI and take a few seconds.

Your score appears as you type

Start writing your headline above and every check below updates live.

What your score checks

Specificity

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  • Names a concrete audience or subject
  • Names a concrete outcome, number or detail

Curiosity gap

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  • Makes the reader want to know more
  • Hints at something specific, not empty bait

Benefit over feature

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  • Leads with an outcome, not a feature
  • Clear what the reader gains

Trust & tone

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  • No shouting, caps or stacked superlatives
  • No fake urgency

Emotional pull

–
  • Carries real emotional pull
  • The reader would feel something

Readability & flow

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  • Reads smoothly out loud
  • Natural length for where it runs

Good to know

What your headline score measures

Your headline gets one 0–100 score, built from a twelve-point checklist across six dimensions: specificity, curiosity gap, benefit over feature, trust & tone, emotional pull, and readability & flow. It scores live as you type, so you can watch each check flip as you edit. Pick a channel, tagline, blog, ad, email, or social, and the analyzer reweights those six for how that channel is actually read.

Specificity beats a vague promise

"We help you grow" could be about anything. "We help freelance designers land their first retainer client" names an audience and an outcome in one breath. The specificity score checks whether your headline commits to something concrete, since a vague headline can't earn a click it hasn't actually promised.

A curiosity gap, not a vague tease

The best headlines open a loop the reader wants closed, without being so vague they read as bait. There's a real line between intrigue and emptiness, and it's exactly where a wordlist can't help: it takes judgment on what this specific headline is actually promising.

Benefit over feature, trust over hype

A feature describes what something is; a benefit describes what changes for the reader. Leading with the outcome almost always out-pulls leading with the mechanism. The trust & tone score works the other direction, docking headlines that lean on shouting, stacked superlatives, or manipulative urgency instead of a real promise.

Where the AI shows its work

Ask for feedback and the analyzer highlights which specific words or phrases are pulling your score up or down, gives a concrete edit for each of the six dimensions, and proposes two full rewrites that stack as many of these principles as it can while staying true to your original intent.

Frequently asked questions

What makes a good headline score?

A strong score (70+) is specific about who it's for and what changes for them, opens real curiosity, leads with benefit, reads as trustworthy rather than hyped, carries emotion, and flows naturally for its channel.

How is this different from a wordlist-based headline analyzer?

It doesn't count keywords from a fixed list. An AI reads the headline in context and judges it against copywriting principles, the same way a human editor would, so it catches things like a vague curiosity hook or feature-first phrasing that a wordlist can't.

Why does the score change when I switch tagline / blog / ad / email / social?

Each channel weights the six dimensions differently: tagline balances all six for a one-liner that has to work anywhere, email leans hardest on curiosity and not tripping spam signals, social leans on emotional pull, ads lean on benefit over feature.

What are the highlighted words?

The AI calls out the specific words or phrases doing the most to help or hurt your headline, with the reason underneath — so you know exactly what to change, not just what the number is.

How long can my headline be?

Up to 300 characters, though a real headline is almost always much shorter — the limit exists to leave room for a longer social hook or subtitle-style blog title.

Do you store the headlines I test?

Your headline is sent to our AI providers (Anthropic and TypeSafe) to score and analyze it; we don't store it. Free, no sign-up.

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