Looking at Durable? Get the business, not just the website.
SoGood is your AI cofounder. Describe your business once and your AI team builds the offer, brand, website, launch posts and ad campaigns together. Start free.
● ● ●Your next business↗
FRESHSpotless, every visit.
Cleaning / Fresh
01 / 05
WHY SOGOOD
Why founders choose SoGood over Durable.
SoGood and Durable features and pricing
What matters
SoGood
Durable
Where it starts
With the business. Your team works out who you sell to, what you charge and why they buy, then builds on that.
With the website. Advertises getting you online in 30 seconds.
Who does the work
An AI team with brand, tech and marketing roles, working from one brief and checking in before anything ships.
AI tools for the website, images, logo and blog, plus an AI business assistant you direct.
Brand
A brand kit that your website, social posts and ads all use, so the launch looks like one business.
AI logo generator, brand builder and business name generator.
Marketing
Launch posts plus ad campaigns with the targeting set, handed to you to fund and publish.
An AI assistant that writes marketing copy and designs social posts.
Pricing
Start free with a business case and draft landing page. Pro is $49/month with 1,225 credits each month.
Free to start, with paid plans.
WHY IT FITS
A website is the easy part.
Pick SoGood if you want help deciding what to sell, making it look right and reaching your first customers.
01
An offer before a homepage
Your free business case pins down the customer, the price and the pitch. The website copy is written from it, so the site gives people a reason to buy.
02
A team that keeps going after launch
Ask for the next post, a new ad campaign or a change to the site. The same team already knows your brand and your offer.
Type your idea. We build it.
Tell us what you want to build.
Describe the idea in your own words. Your AI CEO turns it into a focused plan and asks only what matters.
See your business take shape.
Brand, website, content, operations, and launch work move forward together while you stay in control.
Launch, learn, and keep growing.
Review the work, approve the next move, and keep improving your business from one simple workspace.
Meet your AI team.
CEO
Turns your idea into priorities and keeps every part moving.
Brand
Creates your name, look, voice, and launch-ready assets.
Tech
Builds your website, checkout, integrations, and analytics.
Operations
Finds suppliers, compares options, and organizes your orders.
Strategy
Sharpens your offer, audience, pricing, and growth plan.
Marketing
Creates campaigns, email, content, and social posts.
Sales
Finds leads, drafts outreach, and keeps follow-ups moving.
Finance
Builds budgets, forecasts, pricing, and investor materials.
Frequently asked questions
Is SoGood a good Durable alternative?[ + ][ − ]
Yes, if you need more than a website. Durable is built to get a site online fast. SoGood builds the business around the site: your offer, brand, website on your own domain, launch posts and ad campaigns, all from one brief.
How is SoGood different from Durable?[ + ][ − ]
Durable gives you AI tools to run yourself. SoGood gives you an AI team that does the work, from the business case to the ad campaign, and checks in with you before anything ships.
How do I switch from Durable to SoGood?[ + ][ − ]
Start free and describe your business, including what you already have. Tell your team what to keep, and they build your offer, brand and website from that brief.
Am I still in charge?[ + ][ − ]
Always. Your team checks in before anything ships. You say yes or no, and they take it from there.
How much does SoGood cost?[ + ][ − ]
Free to start, with enough to test an idea. Pro is $49/month when you're ready, with no long-term contract.
How fast can I launch?[ + ][ − ]
Fast, when you’ve answered enough for your team to build. Of the founders whose site went live, half were live within about 20 minutes of signing up and nine in ten inside a day. Payments and a custom domain need a few steps only you can do.
Can I cancel anytime?[ + ][ − ]
Yes. Plans are month-to-month. You keep everything that’s already shipped — your site, your assets, your data, your accounts.
Start free with your first business case and a draft landing page. Pro adds a full website on your own domain, a brand kit, SEO, payments, ad campaigns and 1,225 credits each month. Credits cover AI usage; ad spend is billed separately.
