From idea
to business.

An idea in your head.
A business taking shape.

Choose an idea. Follow the offer into a brand, a place to sell and a launch ready for your approval.

Your idea

I make ceramics. I want to turn them into a business.

  1. The business case

    Who it is for

    People who love a considered home

    What you sell

    Hand-thrown vases

    $64 per vase

    Small-batch pieces for everyday rituals.

  2. 02Your brand
    FORMESmall-batch pieces for everyday rituals.

    A name, a look and a voice that carry through.

  3. 03Your website
    formestudio.com
    Hand-thrown vases
    Objects with character.Shop the collection
  4. 04Your launch
    FORME / LAUNCH
    Social post

    A new shape for your favorite corner.

    Ad draft

    Meet your next forever piece.

    Review the posts. Choose the ad budget. You decide what goes out.

One brief. The same business at every step.

You bring the idea.
Your team connects the rest.

Start with a business case

Work through who you serve, what you sell and how to explain it. Your CEO keeps the brief connected.

Give the idea an identity

A name, a logo, colors and a voice. One brand for your website and launch.

Build somewhere to sell

A website or store on your own domain, with pages built around your offer.

Get your launch ready

Posts and ad drafts that carry the same offer into the world. You approve the next move.

Keep the conversation going

A business mailbox and CRM for the enquiries that come next.

Also included

  • Own domain
  • Online store
  • Product imagery
  • Social posts
  • CRM
  • Business email
Made by your team. Approved by you.

Your team checks in before anything ships. Nothing spends without you.

From thinking about it
to building it.

A business that
looks like one.

The same name, offer and visual direction, from the first website visit to the next customer conversation.

D
dew.skinSponsored
···
Shop now

dew.skin A fresh perspective. Three steps, one routine.

S
stride.runSponsored

Move your own way.

Shop the drop
M
midori.matchaKyoto, Japan
···

midori.matcha Make a daily ritual. Whisked slow, first thing. #matcha #ritual

N
NocturneSponsored · Facebook
···

Leave an impression. A scent built for after dark, in a bottle worth keeping.

nocturne.comLeave an impression.
Shop now
handmade gold earrings
Sponsored · still-jewelry.com

Small things. Real meaning. | STILL

Artisan jewelry, made by hand in small batches. Ships in two days.

EarringsCuffsGifts
3Ad groups
24Keywords
$10Daily cap
EARTH9:41

Made by hand. Made to stay.

The new collection is in. Made in small runs, glazed by hand.

See the collection
12Leads
4Replied
$149Won
  • MK
    Maya K.Boutique owner
    Won
  • JD
    Jon D.Replied to outreach
    Replied
  • AL
    Ana L.From the website
    New lead
  • RS
    Rui S.Supplier, packaging
    Quote in
  • TP
    Tess P.From Instagram
    New lead

Instagram ad, DEW

Half of founders were live within 20 minutes

20 min
From signing up to a live site, for half of the founders who launched.
9 in 10
Of the founders who launched had their site live inside a day.

Start with what you know.
Decide the rest together.

You do not need a finished business plan. A few honest details give your team a place to start.

Your idea

What you want to sell, and who you think needs it.

Your real details

Your products, skills, prices or existing work. Bring what you already have.

Your decisions

Choose the offer and brand. Review the launch. Ad funding and publishing stay with you.

That idea you keep
coming back to?

Frequently asked questions

  • Can I start with just an idea?
    Yes. Describe what you want to sell and who it is for. Your team helps shape the offer, brand, website and launch content from that brief.
  • What kinds of businesses does it work for?
    Ones that sell through a website: a shop, a service, a local business, a digital product. Anything that needs its own app, logins, or a marketplace is a harder fit, and your team will tell you so upfront.
  • Do I need my own product photos?
    Bring them if you have them. Your team can also prepare product and lifestyle images, using your product reference when you sell a physical product.
  • What do I still decide?
    The offer, the brand and what goes out. Your team prepares launch content for your review. You choose the ad budget, fund it and publish it.
  • How much does it cost?
    SoGood Pro is $49/month, with a website on your own domain, a brand kit, SEO, payments, ad campaigns and 1,225 credits each month. Credits cover AI usage. Ad spend is separate.
  • Does SoGood become a legal cofounder?
    No. Your AI team helps with the work. SoGood does not become a legal cofounder or partner. Product and account FAQ

Still have a question?Get in touch