FORMEYour inbox,
with a team behind it.
A customer question. A thoughtful reply. A new lead worth talking to. Your team keeps the conversation moving, with the history in your CRM.

Forme / Mail
01 / The conversation
Ceramics for our new café
Maya at Sunday Café 9:41 AM
We're opening a café in Bristol. Could you share your wholesale range and lead times?
Drafted by your team
Hi Maya, thanks for thinking of Forme. Our range includes mugs, bowls and vases. Which pieces and quantities do you have in mind? We can then confirm pricing and lead times.
Held for your review
02 / Your outreach
Personal outreach
Independent cafés
Handmade pieces for your tables
Campaign approved by you
- SSunday CaféReplied
- FField KitchenOpened
- TThe Corner RoomSent
Find → Review → Send → Track
Each person gets a message written for them.
03 / Your CRM
Maya at Sunday Café
Conversation started
Customer replied
Interested in the wholesale range. Asked about lead times.
Reply being prepared
The conversation stays together.
Contacts and email activity, linked from the first conversation.
Personal messages, in small batches. Verified addresses. No repeat cold emails to people who have not replied.
Swipe to see outreach and CRM →
- Your business address
- Verified prospects
- Personal outreach
- Contact history
More than a mailbox.
A team for your business.
Your mailbox, contacts and email history stay connected in your CRM.
Your team reads the thread and contact history before writing back.
Your team builds your site, with your business details and your own domain on Pro.
A name, logo and brand kit. A clear offer your team can use in each message.
Your team also prepares launch posts and ads. You approve before they publish or spend.
Also included
- Business mailbox
- Contact history
- Lead research
- Verified addresses
- Personal outreach
- Your own website
Your team checks in before anything ships. Nothing spends without you.
From an idea
to a conversation.
Your inbox is
just one part.
Your brand, site, posts and customer conversations. One team working from the same business details.
dew.skin A fresh perspective. Three steps, one routine.
Move your own way.
Shop the dropmidori.matcha Make a daily ritual. Whisked slow, first thing. #matcha #ritual
Leave an impression. A scent built for after dark, in a bottle worth keeping.
Small things. Real meaning. | STILL
Artisan jewelry, made by hand in small batches. Ships in two days.
Made by hand. Made to stay.
The new collection is in. Made in small runs, glazed by hand.
See the collection- MKMaya K.Boutique ownerWon
- JDJon D.Replied to outreachReplied
- ALAna L.From the websiteNew lead
- RSRui S.Supplier, packagingQuote in
- TPTess P.From InstagramNew lead
Instagram ad, DEW
Half of founders were live within 20 minutes
- 20 min
- From signing up to a live site, for half of the founders who launched.
- 9 in 10
- Of the founders who launched had their site live inside a day.
Bring your know-how.
Give the inbox to your team.
You know your business. Your team uses those details to write replies that make sense.
You bring
- Your offer, prices and real business details
- Who you want to reach and why
- Decisions on quotes and commitments
- Approval for campaigns sent for your review
Your team does
- Reads the conversation before replying
- Finds prospects and verifies their addresses
- Writes personal messages in small batches
- Keeps contacts and email history in your CRM
Less inbox juggling.
More room to build.
Frequently asked questions
How much does it cost?
SoGood Pro is $49/month, with 1,225 credits each month. Your business mailbox, CRM, website and AI team are part of your business workspace. Lead enrichment uses credits.Can my mailbox use my business domain?
Yes. Your project has one business mailbox. When your custom domain is connected and verified, the mailbox can use an address on that domain. Your team sends from the project's address.What needs my approval?
Outreach campaigns wait for your approval, and so does anything that commits you, like a quote or a decision. Everyday replies to your customers go out in your voice, so nobody is left waiting.Can I send a newsletter or a large email blast?
Your mailbox is built for one-to-one conversations and small outreach batches. The default cold outreach batch is up to five contacts. Your team checks contact history and verifies addresses first. It does not repeatedly cold-email people who have not replied. Mass newsletters need your own email tooling.Do replies show up in my CRM?
Yes. Incoming senders and outgoing recipients become contacts, with their email activity linked to their history. Your team can read that history before continuing the conversation.
Still have a question?Get in touch
EMBER
FRESH
FRAME
CRUMB
TRUE
GLOW
STILL
KIN
MIDORI
DEW
BASE
VERDE
NOCTURNE
DEW
STRIPE
FORME
EARTH