A brand you
can build on.

Explore a visual identity with AI, then carry the direction into your website and marketing.

See what you can create ↘
Sculptural ceramics in a pale blue editorial setting
FORMEObjects with character.
Your identity, everywhere
Sculptural / Editorial
01 / 04

EXPLORE THE POSSIBILITIES

A direction you can recognize.

START WITH AN IDEA
“A calm skincare brand. Clear, thoughtful and easy to understand.”
DEW / IDENTITY DIRECTIONdew.

Everyday, considered.

Quiet type. Cobalt. Sea glass.
IDENTITY EXAMPLE

DEW / Everyday, considered

A name treatment and visual direction for a fictional skincare brand.

BUILT AROUND YOUR BUSINESS

See the identity
out in the world.

A logo is a starting point. Check the same direction on a product image, a page and a piece of launch content.

01

Find the direction

Describe your audience, references and the feeling you want.

02

Explore the ingredients

Work through colors, typography, logo ideas and imagery.

03

Make it usable

Apply the choices to your website and marketing, then review consistency.

HOW IT WORKS

Find your look. Make it yours.

  1. 01

    Set the direction

    Share references, your audience and the feeling you want.

  2. 02

    Explore your identity

    Work through logo ideas, color, type and imagery.

  3. 03

    Put it to work

    Bring the direction to your website and campaign content.

LET’S BUILD IT

Make your business unmistakably yours.