Start your
beauty brand.

From a formula
to a shelf-ready brand.

A name, a look, a store and your launch content. See how your team brings the pieces together around one product.

  1. Brand kit
    Daily skincare
    dDEW

    A little time for your skin.

    #244c45
    #d8e8de
    #f6f3ed

    Name, logo, palette and voice

    1Your brand

  2. Image library
    The daily serum on a studio setStudio
    The daily serum in a daily ritual settingLifestyle

    2Your product imagery

  3. Online store
    DEW
    The daily serum

    The daily serum

    $28

    30 ml

    A light, silky layer for your morning ritual.

    Ingredients
    Glycerin, squalane and aloe.
    How to use
    Press a few drops onto clean skin.
    Add to bag

    3Your product page

  4. Your workspace

    Launch postDEW

    The daily serum launch visualThe daily serum

    Meet your morning pause. A light serum, a few drops, a moment to yourself.

    Awaiting your approval

    Store orders

    First order receivedThe daily serum$28 paid. Ready to pack.

    4Your launch and orders

Swipe to follow the launch

  • Name and identity
  • Studio and lifestyle
  • Ingredients and ritual
  • Sizes and shades
  • Launch approval
  • Orders in one place

Your store can take orders while launch creative waits for your review. You decide when posts publish and ads spend.

You have the product.
Meet the team behind the brand.

A name and a world around it

A logo, palette, fonts and voice that carry from your serum to your storefront.

A store built around your ritual

Product pages with your ingredients, usage directions, sizes and prices. Checkout on your own domain.

A launch worth looking at

Product visuals, social captions and ad drafts in your brand's voice. You approve before anything publishes or spends.

Keep your customers close

Customer details and conversations in one place, alongside your products and orders.

Keep building after launch

Ask your team to add a new shade, refresh product copy or prepare the next collection.

Also included

  • Own domain
  • Product imagery
  • Ingredients and ritual
  • Sizes and shades
  • Card checkout
  • Your approval
Made by your team. Approved by you.

Your team checks in before anything ships. Nothing spends without you.

Your launch,
taking shape.

From the bathroom shelf
to the shopping bag.

Your product story carries through your store, launch posts and ad drafts. The same ingredients. The same voice.

D
dew.skinSponsored
···
Shop now

dew.skin A fresh perspective. Three steps, one routine.

S
stride.runSponsored

Move your own way.

Shop the drop
M
midori.matchaKyoto, Japan
···

midori.matcha Make a daily ritual. Whisked slow, first thing. #matcha #ritual

N
NocturneSponsored · Facebook
···

Leave an impression. A scent built for after dark, in a bottle worth keeping.

nocturne.comLeave an impression.
Shop now
handmade gold earrings
Sponsored · still-jewelry.com

Small things. Real meaning. | STILL

Artisan jewelry, made by hand in small batches. Ships in two days.

EarringsCuffsGifts
3Ad groups
24Keywords
$10Daily cap
EARTH9:41

Made by hand. Made to stay.

The new collection is in. Made in small runs, glazed by hand.

See the collection
12Leads
4Replied
$149Won
  • MK
    Maya K.Boutique owner
    Won
  • JD
    Jon D.Replied to outreach
    Replied
  • AL
    Ana L.From the website
    New lead
  • RS
    Rui S.Supplier, packaging
    Quote in
  • TP
    Tess P.From Instagram
    New lead

Instagram ad, DEW

Half of founders were live within 20 minutes

20 min
From signing up to a live site, for half of the founders who launched.
9 in 10
Of the founders who launched had their site live inside a day.

What you bring.
What your team does.

You know what goes into the bottle. Your team turns those details into a brand people can shop.

You bring

  • Your product, packaging and any photos you have
  • Accurate ingredients, usage directions and prices
  • Product testing, safety and compliant labels
  • Stock, shipping and your payment account

Your team does

  • Develops your brand name, logo, palette and voice
  • Prepares studio and lifestyle product imagery
  • Builds product pages, a store and checkout
  • Drafts launch posts and ads for your approval

You know your formula.
Let's build your brand.

Frequently asked questions

  • How much does it cost?
    SoGood Pro is $49/month and includes 1,225 credits each month. Your team can build your brand, store on your own domain, product imagery, copy and launch content. Ad spend is separate and needs your approval.
  • Can I start with one product?
    Yes. Start with a serum, a shampoo bar, a fragrance or a makeup product. Your team can build its product page and checkout, then add more products and variants as your range grows.
  • Can I use my own packaging and product photos?
    Yes. Bring your existing brand, packaging and photos. Your photos are the reference for image work. Your team can prepare studio and lifestyle imagery around that direction. See product photography
  • Who handles the formula, safety and shipping?
    You handle formulation, product testing, ingredient accuracy, labeling, compliance, stock and shipping. Your team builds the online store and writes from the product facts and usage directions you provide. You review the copy before launch.
  • Can my team prepare my launch posts and ads?
    Yes. Your team can prepare visuals, captions and ad drafts using your brand and product details. You connect your social accounts and approve the content. Posts do not publish and ads do not spend without your approval.

Still have a question?Get in touch