A candle business is half craft and half brand. You perfect the scent and the burn. Your AI team builds the name, the look, the product photos, the store and the launch.
● ● ●Your next business↗
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How to start a candle business.
The steps marked “Your AI team does this” are the ones SoGood builds from your brief. The rest are yours, and they come first.
01
Test until the burn is right
Choose your wax, wicks, vessels and fragrance oils, then burn-test every combination for an even melt, clean flame and good scent throw. Keep notes on each test so you can repeat the winners exactly.
02
Label safely and get insured
Put safety warnings and burn instructions on every candle, and check the labeling rules where you sell. Register your business and get product liability insurance, since you're selling something people light in their homes.
03
Start with a small collection
Launch with a few scents with names and a story that fit together. Price each candle after adding up wax, fragrance, wick, vessel, label, packaging and your time.
04
Build a brand and product photos
Your AI team does this
Your AI team works out a name, a logo and a brand kit for your labels, and turns your product photos into studio shots and lifestyle images.
05
Open your online store
Your AI team does this
A website with your scents, descriptions and the story behind them. On Pro it runs on your own domain and takes payments.
06
Launch your collection
Your AI team does this
Launch posts and ads for your first scents, all in the same look as your store, with seasonal collections ready when you are.
Type your idea. We build it.
Tell us what you want to build.
Describe the idea in your own words. Your AI CEO turns it into a focused plan and asks only what matters.
See your business take shape.
Brand, website, content, operations, and launch work move forward together while you stay in control.
Launch, learn, and keep growing.
Review the work, approve the next move, and keep improving your business from one simple workspace.
Meet your AI team.
CEO
Turns your idea into priorities and keeps every part moving.
Brand
Creates your name, look, voice, and launch-ready assets.
Tech
Builds your website, checkout, integrations, and analytics.
Operations
Finds suppliers, compares options, and organizes your orders.
Strategy
Sharpens your offer, audience, pricing, and growth plan.
Marketing
Creates campaigns, email, content, and social posts.
Sales
Finds leads, drafts outreach, and keeps follow-ups moving.
Finance
Builds budgets, forecasts, pricing, and investor materials.
Frequently asked questions
How much does it cost to start a candle business?[ + ][ − ]
The main costs are wax, wicks, fragrance oils, vessels and labels, plus testing supplies and insurance. Buying supplies in small batches until your recipes are proven keeps waste down. SoGood is free to start. You upgrade to Pro only when you want the full website on your own domain and ads.
Do I need insurance to sell candles?[ + ][ − ]
It's strongly worth having. Candles are a fire risk, and many markets, shops and wholesale buyers ask for product liability insurance before they'll stock you. Check what's required where you sell.
How do I make my candle brand stand out?[ + ][ − ]
Scent names and a story people remember, a consistent label and strong product photos. Your AI team builds the brand, photos, store and launch posts from one brief, so every candle looks like part of the same collection.
Am I still in charge?[ + ][ − ]
Always. Your team checks in before anything ships. You say yes or no, and they take it from there.
How much does SoGood cost?[ + ][ − ]
Free to start, with enough to test an idea. Pro is $49/month when you're ready, with no long-term contract.
How fast can I launch?[ + ][ − ]
Fast, when you’ve answered enough for your team to build. Of the founders whose site went live, half were live within about 20 minutes of signing up and nine in ten inside a day. Payments and a custom domain need a few steps only you can do.
Can I cancel anytime?[ + ][ − ]
Yes. Plans are month-to-month. You keep everything that’s already shipped — your site, your assets, your data, your accounts.
Start free with your first business case and a draft landing page. Pro adds a full website on your own domain, a brand kit, SEO, payments, ad campaigns and 1,225 credits each month.
Credits cover AI usage; ad spend is billed separately.
