Start your catering business this week.

Catering is cooking at scale and showing up on time, for events people care about. You choose the food and the events you serve. Your AI team builds the brand, the website and the marketing that brings in bookings.

Sourdough loaves and a croissant on butter yellow linen
CRUMBBaked fresh at dawn.
Bakery / Morning
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How to start a catering business.

The steps marked “Your AI team does this” are the ones SoGood builds from your brief. The rest are yours, and they come first.

01

Pick the events you'll cater

Office lunches, private parties, weddings and corporate events need different menus, staff and equipment. Start with the kind you can deliver reliably, like drop-off trays for offices, before taking on full-service weddings.

02

Find a licensed kitchen

Food sold to the public usually has to be prepared in a licensed kitchen, which you can rent by the hour in many areas. Check what your city or county requires for permits and food handling, and get liability insurance before your first event.

03

Build menus and pricing

Create a few set menus at different levels, plus options for dietary needs. Price per person after adding up ingredients, staff, rentals and delivery, and do tastings for bigger events.

04

Get a brand that tastes good on screen

Your AI team does this

Your AI team suggests names, designs a logo and builds a brand kit, and turns your food photos into polished shots for menus and posts.

05

Put up a website that wins events

Your AI team does this

A site with your menus, the events you cater, photos and an inquiry form. On Pro it goes live on your own domain.

06

Book your first events

Your AI team does this

Posts from your events and local ads aimed at offices, party hosts and couples planning their day. You approve everything before it goes out.

Type your idea.
We build it.

Tell us what you want to build.

Describe the idea in your own words. Your AI CEO turns it into a focused plan and asks only what matters.

See your business take shape.

Brand, website, content, operations, and launch work move forward together while you stay in control.

Launch, learn, and keep growing.

Review the work, approve the next move, and keep improving your business from one simple workspace.

Meet your AI team.

CEO

Turns your idea into priorities and keeps every part moving.

Brand

Creates your name, look, voice, and launch-ready assets.

Tech

Builds your website, checkout, integrations, and analytics.

Operations

Finds suppliers, compares options, and organizes your orders.

Strategy

Sharpens your offer, audience, pricing, and growth plan.

Marketing

Creates campaigns, email, content, and social posts.

Sales

Finds leads, drafts outreach, and keeps follow-ups moving.

Finance

Builds budgets, forecasts, pricing, and investor materials.

Frequently asked questions

  • How much does it cost to start a catering business?
    Starting with a rented kitchen keeps costs down: kitchen time, permits, insurance, serving equipment and your first ingredients. Owning a kitchen and van comes later. SoGood is free to start. You upgrade to Pro only when you want the full website on your own domain and ads.
  • Can I start a catering business from home?
    Some areas allow limited food businesses from home, but catering usually needs a licensed kitchen. Check with your local health department, and look at shared or commissary kitchens you can rent by the hour.
  • How do I get catering clients?
    Start with people who know your food, then make it easy for strangers to book: clear menus online, great food photos and local ads. Event planners and venues can send repeat work, so build those relationships early.
  • Am I still in charge?
    Always. Your team checks in before anything ships. You say yes or no, and they take it from there.
  • How much does SoGood cost?
    Free to start, with enough to test an idea. Pro is $49/month when you're ready, with no long-term contract.
  • How fast can I launch?
    Fast, when you’ve answered enough for your team to build. Of the founders whose site went live, half were live within about 20 minutes of signing up and nine in ten inside a day. Payments and a custom domain need a few steps only you can do.
  • Can I cancel anytime?
    Yes. Plans are month-to-month. You keep everything that’s already shipped — your site, your assets, your data, your accounts.

Still have a question?Get in touch

SoGood Pro is $49/month

Start free with your first business case and a draft landing page. Pro adds a full website on your own domain, a brand kit, SEO, payments, ad campaigns and 1,225 credits each month.

Credits cover AI usage; ad spend is billed separately.

Explore the AI business builder and account and billing FAQ.

Ready to start a catering business?