Start your cleaning business this week.

The decisions that make a cleaning business work are yours: who you clean for, what you charge and how you're covered. Your AI team builds everything clients see, from the name to your first local ads.

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How to start a cleaning business.

The steps marked “Your AI team does this” are the ones SoGood builds from your brief. The rest are yours, and they come first.

01

Choose residential or commercial

Residential means homes, recurring visits and one-off deep or move-out cleans, usually during the day. Commercial means offices and shops, often after hours and on contract, with heavier equipment like floor machines. Start with one, since your supplies, schedule and marketing all follow from it.

02

Register, insure and get bonded

Register your business and check what your city or state requires to operate. Get liability insurance before your first job, and look into a bond: clients letting you into their home or office often ask about both.

03

Set your prices

Decide whether you charge by the hour, by the room or a flat rate per visit, and price deep cleans and move-outs separately from regular visits. Ask a few local cleaners for a quote so you know the going rate in your area.

04

Get a name and a brand clients trust

Your AI team does this

Your AI team suggests names, designs a logo and builds a brand kit, so your quotes, messages and uniforms look like one reliable company.

05

Put up a website that wins quotes

Your AI team does this

A site that says what you clean, which areas you cover and how to get in touch. On Pro it goes live on your own domain.

06

Land your first local clients

Your AI team does this

Launch posts for your social pages and local ads aimed at the neighborhoods you serve. You approve everything before it goes out.

Type your idea.
We build it.

Tell us what you want to build.

Describe the idea in your own words. Your AI CEO turns it into a focused plan and asks only what matters.

See your business take shape.

Brand, website, content, operations, and launch work move forward together while you stay in control.

Launch, learn, and keep growing.

Review the work, approve the next move, and keep improving your business from one simple workspace.

Meet your AI team.

CEO

Turns your idea into priorities and keeps every part moving.

Brand

Creates your name, look, voice, and launch-ready assets.

Tech

Builds your website, checkout, integrations, and analytics.

Operations

Finds suppliers, compares options, and organizes your orders.

Strategy

Sharpens your offer, audience, pricing, and growth plan.

Marketing

Creates campaigns, email, content, and social posts.

Sales

Finds leads, drafts outreach, and keeps follow-ups moving.

Finance

Builds budgets, forecasts, pricing, and investor materials.

Frequently asked questions

  • How much does it cost to start a cleaning business?
    Your main costs are supplies, insurance, registration and getting to jobs, and commercial work adds equipment. SoGood is free to start. You upgrade to Pro only when you want the full website on your own domain and ads.
  • Should I start with residential or commercial cleaning?
    Residential is easier to start: smaller jobs, simple supplies and customers who find you through neighbors and local search. Commercial pays on contract but usually takes more equipment, evening work and a track record. Many owners start residential and add commercial later.
  • How do I get my first cleaning clients?
    Start with people who already know you, then show up where locals look: a clear website, a social page and local ads for the areas you cover. Your AI team builds all three from one brief, and every happy client is a chance to ask for a review.
  • Am I still in charge?
    Always. Your team checks in before anything ships. You say yes or no, and they take it from there.
  • How much does SoGood cost?
    Free to start, with enough to test an idea. Pro is $49/month when you're ready, with no long-term contract.
  • How fast can I launch?
    Fast, when you’ve answered enough for your team to build. Of the founders whose site went live, half were live within about 20 minutes of signing up and nine in ten inside a day. Payments and a custom domain need a few steps only you can do.
  • Can I cancel anytime?
    Yes. Plans are month-to-month. You keep everything that’s already shipped — your site, your assets, your data, your accounts.

Still have a question?Get in touch

SoGood Pro is $49/month

Start free with your first business case and a draft landing page. Pro adds a full website on your own domain, a brand kit, SEO, payments, ad campaigns and 1,225 credits each month.

Credits cover AI usage; ad spend is billed separately.

Explore the AI business builder and account and billing FAQ.

Ready to start a cleaning business?