Owners hand you their dog and their house keys, so a dog walking business runs on trust. You set the services and the rules. Your AI team builds the brand, the website and the local ads that bring in your first clients.
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How to start a dog walking business.
The steps marked “Your AI team does this” are the ones SoGood builds from your brief. The rest are yours, and they come first.
01
Choose your services and area
Decide between solo walks, small group walks, puppy visits and drop-in pet sitting, and how long each walk runs. Keep your service area tight at first so you're not losing the day to driving between dogs.
02
Get insured and set your rules
Register your business and get pet care insurance that covers the dogs in your care and your clients' homes. Check what your city or state requires. Write down your policies on keys, cancellations, bad weather and how many dogs you walk at once.
03
Meet every dog first
Do a meet and greet before the first walk: learn the dog's temperament, leash manners, health needs and the owner's routine. Collect emergency contacts and vet details, and send a short update with a photo after every walk.
04
Get a brand owners trust
Your AI team does this
Your AI team suggests names, designs a logo and builds a brand kit that looks friendly and dependable on your website, leash bags and flyers.
05
Put up a website that books walks
Your AI team does this
A site with your services, the neighborhoods you cover, your policies and an easy way to request a meet and greet. On Pro it goes live on your own domain.
06
Find your first clients
Your AI team does this
Posts from your walks and local ads aimed at busy dog owners in your area. You approve everything before it goes out.
Type your idea. We build it.
Tell us what you want to build.
Describe the idea in your own words. Your AI CEO turns it into a focused plan and asks only what matters.
See your business take shape.
Brand, website, content, operations, and launch work move forward together while you stay in control.
Launch, learn, and keep growing.
Review the work, approve the next move, and keep improving your business from one simple workspace.
Meet your AI team.
CEO
Turns your idea into priorities and keeps every part moving.
Brand
Creates your name, look, voice, and launch-ready assets.
Tech
Builds your website, checkout, integrations, and analytics.
Operations
Finds suppliers, compares options, and organizes your orders.
Strategy
Sharpens your offer, audience, pricing, and growth plan.
Marketing
Creates campaigns, email, content, and social posts.
Sales
Finds leads, drafts outreach, and keeps follow-ups moving.
Finance
Builds budgets, forecasts, pricing, and investor materials.
Frequently asked questions
How much does it cost to start a dog walking business?[ + ][ − ]
Very little: insurance, registration, leashes, treats and waste bags. Pet first aid training is a good early investment. SoGood is free to start. You upgrade to Pro only when you want the full website on your own domain and ads.
How do I price dog walking?[ + ][ − ]
Most walkers charge per walk, with prices set by walk length and whether it's solo or group. Offer weekly packages for regular clients. Check what other walkers in your area charge so you know the going rate.
How do I find dog walking clients?[ + ][ − ]
Start with neighbors and friends with dogs, then be easy to find locally: a clear website, a social page with walk photos and local ads. Leave cards with groomers, vets and pet stores, and ask happy owners for reviews.
Am I still in charge?[ + ][ − ]
Always. Your team checks in before anything ships. You say yes or no, and they take it from there.
How much does SoGood cost?[ + ][ − ]
Free to start, with enough to test an idea. Pro is $49/month when you're ready, with no long-term contract.
How fast can I launch?[ + ][ − ]
Fast, when you’ve answered enough for your team to build. Of the founders whose site went live, half were live within about 20 minutes of signing up and nine in ten inside a day. Payments and a custom domain need a few steps only you can do.
Can I cancel anytime?[ + ][ − ]
Yes. Plans are month-to-month. You keep everything that’s already shipped — your site, your assets, your data, your accounts.
Start free with your first business case and a draft landing page. Pro adds a full website on your own domain, a brand kit, SEO, payments, ad campaigns and 1,225 credits each month.
Credits cover AI usage; ad spend is billed separately.
