On Etsy, shoppers decide from a thumbnail and a title. You make the products and set the prices. Your AI team builds the brand, sharpens your product photos and gives you a website and marketing beyond Etsy.
● ● ●Your next business↗
KINMade by hand, for you.
Handmade / Warm
01 / 04
How to start an Etsy shop.
The steps marked “Your AI team does this” are the ones SoGood builds from your brief. The rest are yours, and they come first.
01
Pick what you'll sell
Choose a focused product line you can make consistently, like one style of mug or one kind of print. Search Etsy for it and study the shops that sell well: their photos, titles and prices.
02
Price for fees and your time
Add up materials, packaging, your hours and Etsy's listing, transaction and payment fees before you set a price. Many sellers forget the fees and end up working for free.
03
Write listings people search for
Use the words a shopper would type in your title and tags, describe size, materials and care, and fill every photo slot. Set clear shipping times and stick to them.
04
Get a shop brand and better photos
Your AI team does this
Your AI team suggests a shop name, designs a logo and brand kit, and turns your product photos into clean studio shots and lifestyle images.
05
Add a website of your own
Your AI team does this
A site for your brand and products, so you have a home that isn't only a marketplace listing. On Pro it runs on your own domain.
06
Bring shoppers to your shop
Your AI team does this
Launch posts for your socials and ads for new products, all in the same look as your shop. You approve everything first.
Type your idea. We build it.
Tell us what you want to build.
Describe the idea in your own words. Your AI CEO turns it into a focused plan and asks only what matters.
See your business take shape.
Brand, website, content, operations, and launch work move forward together while you stay in control.
Launch, learn, and keep growing.
Review the work, approve the next move, and keep improving your business from one simple workspace.
Meet your AI team.
CEO
Turns your idea into priorities and keeps every part moving.
Brand
Creates your name, look, voice, and launch-ready assets.
Tech
Builds your website, checkout, integrations, and analytics.
Operations
Finds suppliers, compares options, and organizes your orders.
Strategy
Sharpens your offer, audience, pricing, and growth plan.
Marketing
Creates campaigns, email, content, and social posts.
Sales
Finds leads, drafts outreach, and keeps follow-ups moving.
Finance
Builds budgets, forecasts, pricing, and investor materials.
Frequently asked questions
How much does it cost to start an Etsy shop?[ + ][ − ]
Opening the shop is cheap: Etsy charges small listing fees plus fees on each sale. Your real costs are materials, packaging and shipping supplies. SoGood is free to start. You upgrade to Pro only when you want the full website on your own domain and ads.
What sells best on Etsy?[ + ][ − ]
Products with a clear niche, strong photos and titles that match what people search. Handmade goods, personalized items, vintage and digital downloads all do well when they're specific. Study top shops in your category before you make your first batch.
Do I need a website if I sell on Etsy?[ + ][ − ]
You don't need one to start, but it helps. Your own site is where repeat customers, social followers and ad traffic can find you without competing listings next to your product. Your AI team builds it from the same brief as your brand.
Am I still in charge?[ + ][ − ]
Always. Your team checks in before anything ships. You say yes or no, and they take it from there.
How much does SoGood cost?[ + ][ − ]
Free to start, with enough to test an idea. Pro is $49/month when you're ready, with no long-term contract.
How fast can I launch?[ + ][ − ]
Fast, when you’ve answered enough for your team to build. Of the founders whose site went live, half were live within about 20 minutes of signing up and nine in ten inside a day. Payments and a custom domain need a few steps only you can do.
Can I cancel anytime?[ + ][ − ]
Yes. Plans are month-to-month. You keep everything that’s already shipped — your site, your assets, your data, your accounts.
Start free with your first business case and a draft landing page. Pro adds a full website on your own domain, a brand kit, SEO, payments, ad campaigns and 1,225 credits each month.
Credits cover AI usage; ad spend is billed separately.
