A t-shirt business sells designs people want to wear. You pick the niche and the designs. Your AI team builds the name, the brand, the mockups, the store and the launch.
● ● ●Your next business↗
BASEWear what you stand for.
Apparel / Bold
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How to start a t-shirt business.
The steps marked “Your AI team does this” are the ones SoGood builds from your brief. The rest are yours, and they come first.
01
Pick a niche
Shirts for a specific group sell better than shirts for everyone: a hobby, a job, a city or an inside joke. Choose a niche you understand so your designs feel like they were made by someone who belongs.
02
Choose print on demand or your own stock
Print on demand prints and ships each order as it comes in, so there's no stock and no upfront orders, but lower margins. Ordering screen printed runs costs more upfront but gives you better margins and quality. Many start on demand and order stock of proven designs.
03
Design, sample and price
Start with a handful of designs, and use only artwork you made or have the rights to. Order samples to check print and fabric quality, then price each shirt after adding up the blank, printing, packaging and shipping.
04
Build a brand people want to wear
Your AI team does this
Your AI team works out a name, a logo and a brand kit, and turns your designs into shirt mockups and lifestyle images.
05
Open your online store
Your AI team does this
A website with your designs, sizing and your story. On Pro it runs on your own domain and takes payments.
06
Launch your first designs
Your AI team does this
Launch posts and ads aimed at the people your niche is for, all in the same look as your store. You approve every one.
Type your idea. We build it.
Tell us what you want to build.
Describe the idea in your own words. Your AI CEO turns it into a focused plan and asks only what matters.
See your business take shape.
Brand, website, content, operations, and launch work move forward together while you stay in control.
Launch, learn, and keep growing.
Review the work, approve the next move, and keep improving your business from one simple workspace.
Meet your AI team.
CEO
Turns your idea into priorities and keeps every part moving.
Brand
Creates your name, look, voice, and launch-ready assets.
Tech
Builds your website, checkout, integrations, and analytics.
Operations
Finds suppliers, compares options, and organizes your orders.
Strategy
Sharpens your offer, audience, pricing, and growth plan.
Marketing
Creates campaigns, email, content, and social posts.
Sales
Finds leads, drafts outreach, and keeps follow-ups moving.
Finance
Builds budgets, forecasts, pricing, and investor materials.
Frequently asked questions
How much does it cost to start a t-shirt business?[ + ][ − ]
With print on demand, you need little beyond samples and designs. Ordering your own stock means paying for a printing run first. SoGood is free to start. You upgrade to Pro only when you want the full website on your own domain and ads.
Is print on demand good for a t-shirt business?[ + ][ − ]
It's the low-risk way to start: no stock, no upfront orders and a fast way to test designs. The tradeoff is lower margins and less control over quality and shipping. Move your best sellers to your own printed stock when they prove themselves.
How do I sell t-shirts online?[ + ][ − ]
Build a store with a clear niche and good mockups, then put your designs in front of that niche with posts and ads. Your AI team builds the brand, mockups, store and launch from one brief, so everything looks like one label.
Am I still in charge?[ + ][ − ]
Always. Your team checks in before anything ships. You say yes or no, and they take it from there.
How much does SoGood cost?[ + ][ − ]
Free to start, with enough to test an idea. Pro is $49/month when you're ready, with no long-term contract.
How fast can I launch?[ + ][ − ]
Fast, when you’ve answered enough for your team to build. Of the founders whose site went live, half were live within about 20 minutes of signing up and nine in ten inside a day. Payments and a custom domain need a few steps only you can do.
Can I cancel anytime?[ + ][ − ]
Yes. Plans are month-to-month. You keep everything that’s already shipped — your site, your assets, your data, your accounts.
Start free with your first business case and a draft landing page. Pro adds a full website on your own domain, a brand kit, SEO, payments, ad campaigns and 1,225 credits each month.
Credits cover AI usage; ad spend is billed separately.
