Product pricing calculator
Turn your unit cost into the price you should charge.
Cost to make one unit
Materials, labor, and overhead per unit — leave any that don't apply at $0.
Your recommended price appears right here as you type — or press the button to try example numbers.
Good to know
How to price a product
Every price starts with what a unit actually costs you, and most sellers undercount it. Materials are the obvious part, what goes into making it. Labor is the time you or an employee spend, priced at a real hourly rate. Overhead is the quiet one: a slice of rent, software, and equipment every unit has to carry.
Two ways to set your price
In target-margin mode, tell the calculator the margin you need to keep, and it solves the price that delivers it, the mode to use before you launch. In target-price mode, enter a price you're considering, from a competitor or a gut feeling, and see the margin and markup it actually leaves you.
Why compare to a competitor
A price only means something next to what else is on the shelf. Add a competitor's price and the calculator shows how far yours sits above or below theirs, plus the margin you'd keep if you matched it exactly, a breakeven check against your own unit cost.
A worked example
Say you make scented candles: $2.50 in wax and fragrance, $5 of labor at 20 minutes and $15 an hour, and $1.50 of overhead, a $9 unit cost. Ask for a 55% margin and the calculator solves a $20 price, keeping $11 per candle, $4 under a competitor selling a similar candle for $24.
What to do with your price
A recommended price is a starting point, not a promise the market will pay it. Test it against real signals: what similar products sell for, what customers say, how it performs in a small batch of sales. Once it feels right, check the volume it needs to break even and its true margin after fees.
Frequently asked questions
How do I calculate a product's price from its cost?
Add materials, labor, and overhead for your unit cost. Divide by (1 − target margin) to solve a price, or check what margin a price leaves.
What's the difference between target margin and target price mode?
Target margin mode solves the price from the margin you want. Target price mode checks a price you have in mind and shows its margin.
What counts as overhead per unit?
Costs not tied to one unit but still paid from sales: rent, software, equipment. Divide monthly overhead by monthly unit volume.
Should I price above or below a competitor?
It depends on your costs and positioning. The calculator shows the margin you'd keep at their price, so it's a deliberate choice.
What does "breakeven vs. competitor" mean?
The gap between a competitor's price and your unit cost. A large gap means room to price competitively; a small one means you can't win on price.
Do you store the numbers I enter?
No. It runs entirely in your browser: your costs and prices are never sent to a server or stored.
More free tools
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One cost figure in, margin and price out — plus your true margin after shipping and acquisition costs.
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Break-Even Calculator
How many sales per month your price needs to cover your fixed costs.
Stripe Fee Calculator
Selling online? See what payment processing takes out of each sale before you set the price.