Ad copy checker

Pick where the ad will run, Google Search or Facebook & Instagram, then type the headline and the description or primary text. The checker scores two halves. Strength: does it say what's offered and to whom, lead with a benefit, include a specific detail, tell people what to do next, and fit the platform's length? Policy risk: does it avoid the patterns ad reviewers most often push back on?

Every line is a yes/no check and the score updates as you type, so you can soften a risky claim and watch the policy checks turn green.

Google Search ads are strict: each headline is at most 30 characters and each description at most 90. Meta is looser but still cuts you off: primary text is truncated with "See more" after roughly the first 125 characters, and Meta recommends keeping headlines to about 40 characters. Put the offer where it will actually be seen.

Meta's advertising standards don't allow ads that assert or imply someone's personal attributes, such as health, weight, finances, age, race, religion or sexuality, so "Are you overweight?" or "Struggling with debt?" is a classic rejection. Both Google and Meta restrict unrealistic health and money promises ("lose 10 kg in a week", "guaranteed $5,000 a month") and misleading claims, and Google's editorial standards reject gimmicky capitalization, symbols and punctuation like "FREE!!!".

The checker flags these patterns so you can fix them before review. It is not an official policy review: the platforms decide, their rules change, and some categories (health, finance, housing, employment, politics) carry extra requirements this tool doesn't cover.

"Quality Solutions — Contact us" gives nobody a reason to click. "Same-Day Boiler Repair Leeds — Fixed £89 call-out. Book online now" names the service, the place, the price and the next step in two lines. A specific detail and a clear call to action are usually the quickest wins.