Cold email grader

See what's costing your cold email replies, line by line.

Scored live as you type. The rewrite is written by AI and takes a few seconds.

Your score appears as you type

Start writing your cold email above and every check below updates live.

What your score checks

Relevance

–
  • Shows why this person, specifically
  • Opens on them, not on you

Value

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  • Names a problem they likely have
  • Backs it with proof or a result

The ask

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  • Ends with one clear ask
  • The ask is easy to say yes to

Readability

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  • Short enough to read on a phone
  • Plain words, no buzzwords

Tone

–
  • No pressure or fake familiarity

Good to know

What the cold email grader checks

Paste the email you plan to send and, if you like, a line on who it's for. The grader scores five things: relevance (could this only go to this person?), value (a real problem and some proof), the ask (one, and small), readability (short and plain), and tone (no pressure or fake familiarity).

Each line is a yes/no check and the score updates as you edit, so you can rewrite the opener and watch the relevance checks turn green.

Open on them, not on you

"My name is John and I'm the Business Development Manager at…" spends the preview, the only part most people see before deciding, on someone they've never heard of. Open on the recipient instead: something they posted, launched, hired for or said. If your first sentence could go to a thousand people unchanged, it reads like it went to a thousand people.

A problem, then proof

"We help companies grow" gives the reader nothing to react to. Name a problem they plausibly have right now, then back it with one concrete result: a customer like them, a before and after, a number. One specific proof point beats a paragraph of adjectives.

One small ask

Asking a stranger for a 60-minute demo, to forward you to the right person and to check out your website is three asks and a big commitment. End with one question that's easy to say yes to: a quick reply, a yes or no, or a short call. You can ask for more once they've answered.

Short, plain, no pressure

A cold email is read on a phone between other things. Keep it to a few short paragraphs, cut buzzwords like "synergy", "best-in-class" and "revolutionary", and skip fake urgency and guilt-trip follow-ups. They make you sound like every other sequence in the inbox.

Frequently asked questions

What makes a good cold email score?

A strong score (70+) opens on the recipient, mentions something specific to them, names a problem they likely have, backs your offer with a concrete result, ends with one small ask, stays short and plain, and doesn't pressure.

How long should a cold email be?

Short enough to read on a phone in under a minute: a greeting, two or three short paragraphs, one ask and a sign-off. The grader checks for roughly 150 words or fewer.

Why fill in who I'm writing to?

It's optional, but it lets the grader judge relevance against the person you actually have in mind, so a line that's specific to them gets credit for it.

Does it check my subject line?

Not here. Paste just the body. To score the subject line, use the free Email Subject Line Tester.

What does "Fix it for me" do?

It asks AI to rewrite your email to pass the checks it currently fails, keeping your offer and voice, then scores the rewrite. It never invents facts: a detail it needs but doesn't have, like a customer name or a result, is left as a [placeholder] for you to fill.

Do you store the emails I grade?

No. Your text is scored and discarded. Free, no sign-up.

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