SWOT analysis quiz

Four guided rounds, then an honest read on what you wrote.

What are we analysing?

One line is enough. It only shapes the feedback at the end — you write every item in the matrix yourself.

Changes what counts as a fair criticism — “no customers yet” means something different for an idea.

Four rounds, about three minutes. Nothing is saved.

Good to know

Why most SWOT analyses come out useless

A blank four-box template asks you to name your strengths cold, and almost nobody can. What comes out is “quality”, “hard work”, and “passion” — words that describe every business, so they help you decide nothing. This quiz asks narrower questions instead: what customers come back for, where you lose deals, what depends on one supplier. Specific questions get specific answers, and specific answers are the only ones you can act on.

What the four quadrants actually mean

Strengths and weaknesses are internal: things you own and can change this month. Opportunities and threats are external: things you can only react to. The split matters because it decides what to do. A weakness is a fix, a threat is a hedge, and confusing the two is the most common mistake in a first SWOT — a competitor's low prices are a threat, while your inability to match them is a weakness, and they call for different responses.

How the evaluation judges your matrix

Once all four quadrants are filled, the analysis scores your internal position (strengths against weaknesses) and your external conditions (opportunities against threats), then plots where the two cross. It reads the substance of your items rather than counting them — four sharp entries beat eight vague ones. It also challenges specific things you wrote: an item too broad to act on, a “strength” every competitor shares, or something internal filed under opportunities.

Turning the matrix into a decision

The four positions imply different moves. Strong inside and favourable outside means press the advantage while the window is open. Weak inside but favourable outside means the opening is real and the gaps are yours to close first. Strong inside and hostile outside means protect what you have and sharpen what makes you different. Weak on both means something structural has to change — the market, the offer, or the model — rather than working harder at the current plan.

Frequently asked questions

What is a SWOT analysis?

A four-box look at your business: Strengths and Weaknesses (internal, within your control) against Opportunities and Threats (external, outside it). It's a way to see your position in one page.

Does the AI write my SWOT for me?

No. You write every item yourself — the quiz just asks the right questions to get them out of you. The AI only evaluates what you wrote, then suggests what you may have missed.

How many items should each quadrant have?

Two or three is usually enough to see the picture. One per quadrant is the minimum to get an evaluation, and eight is the cap — past that a SWOT becomes a brain-dump instead of a decision aid.

What's the difference between a weakness and a threat?

A weakness is yours to fix; a threat is outside your control and has to be hedged. A competitor undercutting you is a threat. Not being able to match their price is a weakness.

Can I download or print my SWOT analysis?

Yes. Download it as a one-page PDF matrix — with the evaluation on a second page when you've run one — or copy the whole thing as plain text. Both are free and need no sign-up.

Is this free and private?

Free and no sign-up. Your matrix is sent to our AI providers (Anthropic and TypeSafe) for the evaluation itself, and we don't store it — refresh the page and it's gone.

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